Defining Your Unique Value Proposition Being a sole trader can be tough.  You’re often spinning all the plates, juggling all the balls,...

What can PR do for your business?  Whilst not a direct sales driver PR is a great tool for raising awareness, securing your brand...

You’ve been considering PR for a long time but haven’t yet taken the plunge.   There are a number of reasons that as a small business you...

As  we all wind down for the festive break PR might, understandably,  be the last thing on your mind.  Whilst I could say the break would...

Whilst businesses are winding down for Christmas and we are all getting in the mood for some festivities the glossy monthly magazines are...

Whilst I was away last week Beck and Call PR turned 10 years old. I’ve been in public relations for more than 20 years but went...

There is a section of your favourite publication or a spot on your favourite podcast that you think would be a great fit for you and your...

When starting on your PR journey it can be easy to focus on racking up the coverage and mindset of why be in two publications when you...

Self-employed life can be a minefield. When I first started, I lacked the confidence to charge what I was worth which I think is quite a...

If you’re anything like me then you’re more than likely always looking for ways to simplify your life, whether that’s delegating day to...

If you’ve been reading, following, or working with me for a while you’ll know that at the start of my career I worked in journalism and...

One thing I get asked a lot is "What is PR?" "What do you do?" After more than 20 years in the industry I'm not even sure my mum yet...

Thursday 22nd June is positive media day. It was created to change the perspective and status quo of everyday media consumption. I’m...

As mentioned in previous blogs there are two types of media: long lead and short lead. Long lead media are things like print monthly...

When I first start working with a client, they usually have a list of media that they want to be seen in but what many (especially...

It’s been nearly 10 years since I started Beck and Call PR and as like most self-employed people work tends to be full of peaks and...

For small businesses, PR is an essential part of any successful marketing strategy. Investing in public relations can help to build brand...

April is Stress Awareness Month with a recent report from Champion Health showing that 74% of people feel so stressed that they have felt...

Somebody asked me the other day what the best piece of advice I’ve ever been given is and I didn’t have to think twice “Being able to...

What gets you through the working day? Myself and my husband are both self-employed and work from home a lot. We have to work In...