Thursday 22nd June is positive media day. It was created to change the perspective and status quo of everyday media consumption. I’m sure we’ve all sometimes felt that the news is too heavy. Even in my job where knowing what is going on is vital, I have had periods where I have actively avoided watching, listening to, or reading any news as it has felt too much. This was especially true during the Covid years. My husband is a journalist so I can never fully avoid it as he likes to talk about his work, which can sometimes be grim.
But, whilst there is a lot of negative out there my job as a PR consultant is to try and get positive coverage for clients, share their good news, and let their audience know why they should be using/shopping with them. I thought I would share with you some of the positive media coverage that I have achieved for clients over the years.
This client started their business in their home. A great product and an example of how small businesses can gain the same national coverage as big multi-national competitors. A website like Grazia reaches about 55,000 people a day.
Another business I work with is a HR Consultancy, they’re a team of five and want to be seen as experts in their field and want to disrupt the industry with their approach to HR. I’ve been doing lots of work with them obtain them coverage in industry publications. People Management and HR Director are big publications in their field and this year they have been featured in both more than once.
With People Management they have been in the print version and online. The print version reaches around 160,000 people per month.
BBC Radio Derby
Often radio is overlooked but I feel it is a great way to reach your audience. For a start if you can get a quality slot, you’re likely to have a captive audience as people listen to the radio whilst driving, when they are making breakfast, cooking dinner or in the office. This client was a VA turned online business consultant. It was the businesses anniversary which I didn’t feel was a media story, but it did also fall at the same time as Stress Awareness month, which was something her work helped business owners try and avoid by helping them out. We got lots of local coverage around this including an interview on BBC Radio Derby which gets about 126,000 listeners per week.
All of these are small business that are either sole traders or have a team of five or less, which hopefully proves you don’t have to be huge to make a big impact. You can see some more coverage I’ve secured here
Rebecca Slater is a PR Consultant with more than 20 years public relations experience. She is based in Staffordshire and provides support to businesses all over the country.
Find out more at www.beckandcallpr.co.uk or email email@example.com