This Use Less Stuff Day (20th November)  got me thinking, not just about the things we consume, but also how small businesses can use what they already have more effectively. The same principle applies to PR. You don’t need a huge budget, endless content, or expensive tools to get noticed. Sometimes, clarity and strategy are all it takes. Stop Over Complicating PR Many small business owners tell me:  "I don’t have time or money for PR, maybe later." The truth is, PR isn’t abo

PR doesn't need to be tricky for SMEs

When I was growing up, I didn’t dream of having a career in PR, if I am honest, I didn’t even know such a thing existed other than in the...

I would list procrastination among one of my greatest skills although by no means very useful. For me I find procrastination rears its...

If you’ve been following me on Instagram for a while you’ll probably know that I talk a lot and I mean a lot about sharing your stories...

Understanding the Importance of PR for Service Businesses Public relations plays a crucial role in the success of service businesses. It...

Understanding the Importance of PR in Retail Public relations (PR) plays a crucial role in the success of retail businesses. It involves...

Crafting a Compelling Narrative The world of nonprofits is very competitive so creating a compelling story is essential when it comes to...

Defining Your Unique Value Proposition Being a sole trader can be tough.  You’re often spinning all the plates, juggling all the balls,...

The title of this blog might sound slightly dramatic. You might be thinking this is an exaggeration but I kid you not it really is. It...

Key dates in March Use these dates to help you plan your social media or if they’re relevant use them as hooks for stories to approach...

What can PR do for your business?  Whilst not a direct sales driver PR is a great tool for raising awareness, securing your brand...

Small businesses and charities are the reason I went self-employed.  I’d worked for lots of big businesses and whilst out networking I’d...

As we exit what feels like the longest month of the year and transition into the shortest, the month that is meant to be filled with...

You’ve been considering PR for a long time but haven’t yet taken the plunge.   There are a number of reasons that as a small business you...

As  we all wind down for the festive break PR might, understandably,  be the last thing on your mind.  Whilst I could say the break would...

PR is great for many things one of which is building your brand. No matter the size of your business building brand loyalty is essential...

Whilst businesses are winding down for Christmas and we are all getting in the mood for some festivities the glossy monthly magazines are...

As a self-employed person I spend a lot of time on my own, even when my husband is working from home we work in different parts of the...

Whilst I was away last week Beck and Call PR turned 10 years old. I’ve been in public relations for more than 20 years but went...