This Use Less Stuff Day (20th November)  got me thinking, not just about the things we consume, but also how small businesses can use what they already have more effectively. The same principle applies to PR. You don’t need a huge budget, endless content, or expensive tools to get noticed. Sometimes, clarity and strategy are all it takes. Stop Over Complicating PR Many small business owners tell me:  "I don’t have time or money for PR, maybe later." The truth is, PR isn’t about doing more ....

PR doesn't need to be tricky for SMEs

When I was growing up, I didn’t dream of having a career in PR, if I am honest, I didn’t even know such a thing existed other than in the...