PR Strategy for Small Businesses: How Beck and Call PR Can Help You Build Brand Awareness

If you’re a small business owner or entrepreneur, you already know how important it is to stand out in a crowded market. But knowing how to get noticed, where to start and how to manage public relations can feel overwhelming.

That’s where Beck and Call PR come in. I offer two tailored packages designed to help you gain visibility, credibility, and consistent media attention without needing to spend a fortune: PR Power and PR Strategy.

Whether you’re taking your first steps into PR or ready to level up with a full communications plan, there’s a package built for you.

PR Power: A Clear Starting Point for Small Businesses (£200)

If you’re wondering where you currently stand and how to get started with PR, PR Power is your ideal first step. It’s designed to give small and medium-sized businesses clarity, focus, and quick wins.

What’s included:

• Kick-off call (up to 1 hour) – We’ll discuss your business goals, audience, and existing PR efforts.

• Competitor & market review – Understand how your competitors are being featured in the media.

• PR health check – A deep look at your messaging, tone, and communication channels.

• Mini PR report (PDF) with:

  • Competitor insights

  • A few custom story angles & media hooks for your brand

  • Suggested target media list

Outcome: You’ll walk away with a clear understanding of how your brand is perceived, what’s working in your industry, and actionable steps to boost visibility fast.

This is a great option for SMEs ready to dip their toes into PR without committing to a full strategy.

PR Strategy: A Complete Road map to Media Success (£400)

If you’re ready to build momentum and position yourself as a thought leader in your field, PR Strategy offers everything you need to move forward with confidence.

This package builds on PR Power and gives you a comprehensive, tailored plan to grow your brand’s visibility and influence.

What’s included:

• Everything from the PR Power package, plus:

• In-depth PR strategy session – Together, we’ll identify your key messages, target audiences, and strongest story angles.

• 📄 Custom PR road map (PDF) with:

  • Priority media targets (press, trade, podcasts, blogs)

  • Story hooks & campaign ideas for the next 3–6 months

  • Pitching tips & media outreach guidance

  • Suggested PR timeline & content calendar outline

• Follow-up Q&A call (30 mins) – Two weeks later, to refine your plan and answer any questions once you’ve started implementing.

Outcome: You’ll have a practical, actionable PR plan designed to get your business noticed including custom story angles, target media, and a clear timeline to start pitching with purpose.

Which PR package is right for you?

You’re new to PR and want to understand your current position	PR Power (£200)
You’re ready for consistent media coverage and thought leadership	PR Strategy (£400)

Both packages are designed to help small businesses like yours get real results, without the overwhelm or confusion that often comes with PR.

Ready to start building your brand visibility?

Whether you need a PR health check or a complete PR strategy, Beck and Call PR can help you craft the right message, reach the right audience, and tell your story with confidence.

Get in touch today to book your package and take the first step toward becoming the go-to voice in your industry.