Defining Your Unique Value Proposition Being a sole trader can be tough.  You’re often spinning all the plates, juggling all the balls,...

The title of this blog might sound slightly dramatic. You might be thinking this is an exaggeration but I kid you not it really is. It...

Small businesses and charities are the reason I went self-employed.  I’d worked for lots of big businesses and whilst out networking I’d...

As we exit what feels like the longest month of the year and transition into the shortest, the month that is meant to be filled with...

As  we all wind down for the festive break PR might, understandably,  be the last thing on your mind.  Whilst I could say the break would...

Whilst businesses are winding down for Christmas and we are all getting in the mood for some festivities the glossy monthly magazines are...

There is a section of your favourite publication or a spot on your favourite podcast that you think would be a great fit for you and your...

There is way more to PR than writing press releases, it’s a lot about forming relationships, spotting opportunities, creating features,...

When starting on your PR journey it can be easy to focus on racking up the coverage and mindset of why be in two publications when you...

Getting started in PR can be scary for a small business but I have something to tell you. You already have everything you need to get...

Self-employed life can be a minefield. When I first started, I lacked the confidence to charge what I was worth which I think is quite a...

It’s the summer holidays here and so now I am in the midst of the parenting/going on holiday/work juggle which I am sure is something...

If you’re anything like me then you’re more than likely always looking for ways to simplify your life, whether that’s delegating day to...

One thing I get asked a lot is "What is PR?" "What do you do?" After more than 20 years in the industry I'm not even sure my mum yet...

Summer is in full swing the weather has warmed up, the summer clothes are out, the school holidays are looming and for some an actual...

Thursday 22nd June is positive media day. It was created to change the perspective and status quo of everyday media consumption. I’m...

This week I thought instead of my usual PR blog I’d use this space to do a little getting to know me better exercise. So, I’m going to...

As mentioned in previous blogs there are two types of media: long lead and short lead. Long lead media are things like print monthly...

This week is Mental Health Awareness Week and what a way to start it other than to wake up with a huge (seemingly never ending) to do...

When I first start working with a client, they usually have a list of media that they want to be seen in but what many (especially...