As a small business owner, you can often find yourself juggling many balls from accounting to marketing. Add to the mix trying finding time for hobbies, exercise, drinking enough water and maintaining friendships PR might just seem like another thing to add to your to-do list that you don’t have time for. It doesn’t have to be that way. Here are some ways you can make PR work for you. Firstly, remember that PR is a number of things, it’s not just about media coverage. So
This weeks blog is from my old colleague Kath Swinglehurst of Apple Tree Communications. Here she shares her wealth of knowledge on the industry. The PR landscape has changed hugely since I started out in the 1990s. Back then I could be stuffing press releases and image transparencies into envelopes one day, measuring the column inches of press coverage with a ruler the next, or phoning up journalists three seconds after we’d sent a fax to ask if and when they’ll cover the
Marketing is something we must constantly pay attention to as small business owners. It pays to promote yourself, so here are my 50 free marketing ideas for you! Let me know if you try any of them, and what results they generate.
1. Use your email signature to advertise your latest project, commonly used by iPhone, its really effective for getting click throughs to your event or page.
2. Create one piece of big content each day or however frequently and use that to feed