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A day in the life of a PR

What is it like working in PR? What do I do every day? People perceive PR to be a world of glamour and parties and whilst I have had my exciting moments meeting celebrities and attending amazing events the day to day is far less glitzy.

Without sounding too much like a cliché there isn’t a typical day in PR. Some days I might be focused on working on things around my own business such as writing this blog, planning my social media and so on.

Other times I might be spending my time researching publications to find sections in magazines, spots on podcasts and feature opportunities that might be a good fit for my clients. If a client has something exciting, they want to share with the world I’ll take care of creating a press release that tells people the key information in an exciting way. I’ll also create a list of media that will be interested and that are also relevant to the target audience before distributing and then following up on releases.

It might be that I need to create some ideas for social media content, write a clients blog or write articles and interviews on their behalf.

With new clients I will start by having an in-depth chat with them before putting together a proposal outlining what they want to achieve and how PR can be used to help them achieve their goals. For product-based businesses I might be working on launch activities this could include sending out product samples to the relevant people, organising an event for press or customers, online or in person. Sometimes clients come with a full outline of what they want to do and how they want it done and I will just be called in to implement it and getting people to attend at other times I’ll be managing the whole event.

On occasions it will be my role to help clients to engage with influencers. This will include looking into influencers who are a fit, reaching out to them, coming up with the idea of what we are asking of them and what we want to achieve through the engagement.

So, no day is the same but there are some things I do every day/ week/month without fail:

· On a Sunday or Monday morning I plan my week. Laying out what client work I need to do, what work I need to do in the business, what my main priorities are and also any social activities or things my little boy needs to be at that week.

· I review the previous week. What went well, what didn’t and what I will improve.

· Every month I look after what my aims were for the month and review my progress. I mark off/ rate different areas of my life and look at how I can improve on the areas that score lowest. For these three tasks I use the Cleve Fox planner.

· On a Sunday I put all of my tasks into The programme then schedules or my work for me and factors in any meetings or appointments I might have so that nothing overlaps, and I can’t get double booked.

· I still love paper and pen so every day I use a to do list with hours on to schedule what it is on the agenda for the day.

· On a more personal level I always start the day with a workout of some kind this tends to be spinning, dancing, weights, or shadow boxing with the occasional bit of yoga added in.

· At the end of the day, I review what I have achieved.

· I also like to journal regularly.

What are your weekly, monthly, or daily routines that keep your business running smoothly?

Rebecca Slater is a PR Consultant with more than 20 years public relations experience. She is based in Staffordshire and provides support to businesses all over the country.

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