Defining Your Unique Value Proposition Being a sole trader can be tough.  You’re often spinning all the plates, juggling all the balls,...

When starting on your PR journey it can be easy to focus on racking up the coverage and mindset of why be in two publications when you...

Self-employed life can be a minefield. When I first started, I lacked the confidence to charge what I was worth which I think is quite a...

It’s the summer holidays here and so now I am in the midst of the parenting/going on holiday/work juggle which I am sure is something...

One thing I get asked a lot is "What is PR?" "What do you do?" After more than 20 years in the industry I'm not even sure my mum yet...

This week is Mental Health Awareness Week and what a way to start it other than to wake up with a huge (seemingly never ending) to do...

When I first start working with a client, they usually have a list of media that they want to be seen in but what many (especially...

It’s been nearly 10 years since I started Beck and Call PR and as like most self-employed people work tends to be full of peaks and...

For small businesses, PR is an essential part of any successful marketing strategy. Investing in public relations can help to build brand...

April is Stress Awareness Month with a recent report from Champion Health showing that 74% of people feel so stressed that they have felt...

Somebody asked me the other day what the best piece of advice I’ve ever been given is and I didn’t have to think twice “Being able to...

What gets you through the working day? Myself and my husband are both self-employed and work from home a lot. We have to work In...

I’ve been in the PR industry for more than 20 years and one thing that has never changed is that the expectations from friends, family...

Producing ideas is part of my job and although I have worked in PR for over 20 years ideas don’t always come straight away. Like...

Writing a blog can seem a daunting task, a blank page staring back you with no inkling of where to start. This week Content Marketing...

How has your year started are you sprinting ahead full of energy and bursting with ideas, or does it feel a bit like coming out of...

You’ve finally made the decision to take you PR to the next level and get some support. But you don’t know where to begin and it can be...

As a business or organisation, it is really important to have all your ducks in a row before you start approaching the media and this is...

When you think of your life right now, is it what you expected? I’m not talking about the dreaded “where do you see yourself in five...

If you run a business and you have a website, you’re missing a trick if you’re not regularly adding new blog posts to it. Why? First off,...